It’s not often you’ll find such a varied role, so read on below to find out about what being Thames Motor Group’s Digital Marketing Executive entails….
We’re looking for someone who knows the difference between SEO and CTR, their Google analytics from their Jetpack stats and their blog posts from their meta data. If that sounds like you then do have a think about applying!
What does Digital Marketing for Thames Motor Group entail?
There’s quite a lot to do on a daily basis when you’re in the role of a Digital Marketer. We have Twitter, Facebook and this blog that need taking care of as well as burgeoning profiles on Linked In and Pinterest that need curation and promotion. We need someone with an eye for great design, full of ideas and with a passion for the cars that we sell. It’s not enough to just be able to put a sentence together – we need a real wordsmith who can craft a post to engage and delight our potential customers. We also need someone analytical, who can look at our Google Analytics and decide what’s working, what needs help and what’s worth putting more time into.
What kind of projects would a Digital Marketer for Thames Motor Group work on?
We’ve worked on lots of great projects over the past year – from researching global feedback engines to sponsoring events as well as taking tons of photographs along the way. We launched a brand new website in September 2013 which gave our customers a much better way of navigating our used and new stock, as well as freshening up our online presence.
We also sponsored the wonderful Fusion event, presenting the Performing Arts award to Emily Woodham for her fantastic singing voice.
And in the summer of 2013 we went to the Goodwood Festival Moving Motor Show and took the most amazing pictures of our Abarth cars racing around the track, the stunning Alfa Romeo 4C as well as the new Peugeot RCZ R.
We had some training from Digitom Ltd and we made our very first in-house video
We sponsored the Bracknell Bees for the third year in a row and launched a world first with Windsor Football Club – the opportunity to wrap your car in their football strip!
Developing and growing our digital presence
As well as dealing with the website, updating pages with new car details and writing fantastic copy to entice our customers to read more about what cars we offer, we’re looking for someone who knows a thing or two about social media. Twitter has been our main avenue of development, with our follower base rising from 74 to 735 (at time of posting) since June 2013. That’s an incredible 900% rise, which we’re really proud of. But we’d like to grow more and focus on Facebook for 2014. If you’re a keen Tweeter, Facebook Fan or Pinterest Pinhead, you’re ideal for this role. We’ll be investing some money into our social media in 2014, so you’ll need to be able to budget and report back on what successes the social media has had.
Press releases and blog posts
Creativity is the key need for this role – that’s something that just can’t be taught. You’ll need to think of creative press angles, new blog posts as many times a week as you can as well as working closely with our in-house Graphic Designer, Nick. Nick’s a great one for taking an idea and growing it into useful digital assets. As a team, you’ll work together to come up with cohesive messages that fit within the brand of Thames Motor Group, as well as the brand tone of each of our franchises.
Understanding the motor market
You don’t need to be a card-carrying petrol-head to be our Digital Marketer, but a keen interest in cars is a distinct advantage! You’ll learn lots about the different franchises and which models and makes attract who. You’ll need to be able to write for print and digital as well as in language that attracts all kinds of buyers. We provide a range of models, from supercars to little run-arounds, so no piece of copy should be the same. We want someone with a distinctive style and flair and a great sense of humour to be able to build on our existing tone of voice.
So, what are you waiting for? Please do apply for this great role by visiting thamesmotorgroup.co.uk/recruitment! There’s no closing date on the job role – we’ll just take on the right person when they come along. Do include a portfolio if you have one to hand – it always helps to have a good idea of your writing style.